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Our strategy

Our strategy builds on Credit Suisse’s strengths. We are investing in our leading Wealth Management business; building on our leading position in our Swiss home market; reshaping our global Investment Bank by investing in our more capital-light advisory and capital markets businesses, and growing our core Asset Management business.

On November 4, 2021, we announced that the Board of Directors had unanimously agreed on a long-term strategic direction for the Group and approved the introduction of a global business and regional matrix structure.

The strategy is based on a long-term vision and emphasizes the integrated model, with a well-defined three-year plan, investing in sustainable growth across Credit Suisse’s businesses, while placing risk management and a culture that reinforces the importance of personal accountability and responsibility at its core.

We have continued to strengthen our risk management and capital position and have taken action to de-risk the bank, while increasing the investment in our core businesses.

Over the next three years, the bank aims to drive sustainable growth and economic profit driven by three key pillars:

  • Strengthening its core by shifting capital to value-creating businesses and exiting non-core markets and businesses.
  • Simplifying its operating model with a unified, global Wealth Management division, a unified, global Investment Bank and a central Technology & Operations function, driving structural cost discipline to fund strategic investments.
  • Investing for growth in clients, businesses, talent and technology where we believe we have sustainable competitive advantage.
 

Our business divisions

The Group is organized into four divisions – Wealth Management, Investment Bank, Swiss Bank and Asset Management – and four geographic regions – Switzerland, Europe, Middle East and Africa (EMEA), Asia Pacific and Americas. The regions have responsibility for their market presence, client targeting and coverage strategy to drive cross-divisional collaboration and strengthen legal entity management oversight and regulatory relationships at a regionally aligned level.

Learn more about our business divisions