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Our strategy

Our strategy is to be a leading wealth manager with strong investment banking capabilities.

We believe wealth management is one of the most attractive segments in banking. Global wealth has grown significantly over the last ten years and is projected to continue to grow faster than GDP over the next several years, with both emerging markets and mature markets offering attractive growth opportunities.

We seek to follow a balanced approach with our wealth management activities, aiming to capitalize on both the large pool of wealth within mature markets as well as the significant growth in wealth in Asia Pacific and other emerging markets. In the wealth management sector, we expect that emerging markets will account for nearly 60% of the growth in global wealth in the coming years, with more than 60% of that additional wealth expected to be created in Asia Pacific. Wealth is highly concentrated in emerging markets, with wealth creation mostly tied to first and second generation entrepreneurs.

We believe that positioning ourselves as the "Bank for Entrepreneurs" by leveraging our strengths in wealth management and investment banking will provide us with key competitive advantages to succeed in these markets. We provide clients with a range of services to protect and grow their wealth and offer an integrated approach across their private and corporate financial needs. To scale up our wealth management franchise in emerging markets, we are recruiting and retaining high-quality relationship managers while prudently managing our lending exposure, building on our strong investment and advisory offering and our global investment banking capabilities. At the same time we are investing in our risk management and compliance functions. Despite slower growth, mature markets are still expected to remain important and account for more than half of global wealth by 2023.

We plan to capitalize on opportunities in markets such as Western Europe, with a focused approach to building scale given the highly competitive environment.


Our business divisions

We serve our clients through three regionally focused divisions: Swiss Universal Bank, International Wealth Management, and Asia Pacific. These regional businesses are supported by two divisions specializing in investment banking capabilities: Global Markets and Investment Banking & Capital Markets.

Learn more about our business divisions