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Our brand

The entrepreneurial mindset that makes progress happen.
Who we are. How we think. All about our mindset and commitment.

It’s in our DNA

Alfred Escher is one of the most important personalities of Swiss politics and economic history. We are proud to call him our founder. An insight into an inspiring life, into the timelessness of values such as determination, foresight, and entrepreneurship.

Our brand. The elevator pitch

We are a leading wealth manager with strong investment banking capabilities. We are driven by a desire for progress, built from a history of challenging the established. This spirit continues today as we live, cultivate, and empower an entrepreneurial mindset – setting aside the status quo, connecting up unexpected perspectives, and creating new ways of doing things. Every day, our pioneering financial minds work to build a better tomorrow by empowering individuals, business, and society to progress.

Our brand ambassador

Credit Suisse entered into a long-term partnership with Roger Federer in 2009. The world-known tennis player with Swiss roots is an ideal ambassador for our brand as we share a number of values: wide international appeal, the desire to excel, and a distinct sense of quality. This is complemented by a high degree of responsibility toward society at large.

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Our people

Embodying entrepreneurial spirit, Credit Suisse delivers holistic financial solutions to our clients, including innovative products and specially tailored advice. Striving for quality and excellence in our work, we recognize and reward extraordinary performance among our employees, provide wide-ranging training and development opportunities, and benefit from a diverse range of perspectives to create value for our clients, shareholders and communities.

Credit Suisse careers

Our logo

Our logo symbolizes the transformation of Credit Suisse into an integrated global bank in 2006, when the areas of Private Banking & Wealth Management and Investment Banking were combined under a single roof, as well as our international orientation, heritage and goals.

The sail-like symbol echoes the pioneering spirit of the entire bank and the heritage of our business. The logo has evolved throughout the company's long history to complement its constant growth, the founding of new branches and the various mergers and acquisitions that have taken place since its foundation in 1856.

Our values

As a leading financial services provider, we aim to set the industry benchmark. Ethically as well as professionally. Our code of conduct helps us achieve this.

Learn more about our values