Roger Federer. A winning ambassador.
Our brand ambassador Roger Federer embodies all the qualities we stand for: World-class. Global minded. Strong values. Pursuit of excellence. Strength of purpose. Philanthropic. No wonder he is a household name both in Switzerland and abroad.
Indeed, Federer, who grew up in Basel, near the border with Germany and France, is also a globally minded individual. This is especially true as his mother, Lynette, comes from South Africa, and he therefore grew up in different cultural and linguistic worlds. Roger Federer is also an ideal global ambassador from Credit Suisse's perspective. Shared values such as the pursuit of excellence and strength of purpose make him a sought-after partner for the long term. It is therefore intended that his partnership with Credit Suisse will extend beyond the end of his sporting career.