In the framework of this partnership, Credit Suisse is also supporting the Roger Federer Foundation (RFF) with a contribution of one million US dollars every year. These additional resources will primarily be invested in an early years education initiative in Malawi, helping more than 100,000 children. "Early on, my family and I decided that if I became successful in sport, I would give part of my income back to society," explains Federer. "In 2003, I therefore set up the Roger Federer Foundation, which supports education and training programs in South Africa and other African nations, as well as promoting the next generation of sportsmen and women in Switzerland." The cultivation of young talent in Switzerland and the pledge to helping worthwhile causes are two more areas in which Federer's views match those of Credit Suisse. The bank’s commitment to acting as a good corporate citizen was an important argument for Roger Federer in embarking on this partnership: "Credit Suisse has a strong brand and Swiss roots and is one of the world's leading companies while, at the same time, taking its corporate responsibility seriously."