05.01.2016
Retail Outlook: One Year After the Sharp Rise in the Swiss Franc
Credit Suisse, together with consulting firm Fuhrer & Hotz, published today the latest issue of the annual "Retail Outlook" study. After an exceptionally difficult year for the retail sector in 2015, Credit Suisse's economists expect a slight easing in 2016 with marginal growth of 0.3% in nominal retail sales. According to the survey of sector representatives by Fuhrer & Hotz, retailers are cautiously optimistic about prospects for 2016 with companies in the food sector slightly more optimistic than their colleagues in the near and non-food sector. On an EUR/CHF exchange rate in the region of 1.10, shopping tourism is likely to stabilize in 2016 at the high level seen in 2015. According to the economists, foreign consumer prices in 2014 were 30% lower compared with Swiss prices in the case of food, while furniture prices were 26% lower and clothing 38% lower. These price differentials are largely down to higher provision costs in Switzerland. In a scenario, the Credit Suisse economists calculate the impact of a 15% rise in the EUR/CHF exchange rate on consumer spending. The outcome of this is that Swiss household spending on food, clothing and furniture falls by a total of CHF 1.3 billion.