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Sponsorships. In Switzerland and around the globe.

Our sponsorships reflect our passion for excellence, sustainability, and partnership. Our focus is on supporting culture and sports. Of particular importance is the promotion of young talent.

 
© Paul Zimmer

Passion and Pursuit of Excellence

All our sponsorship partners have one thing in common: their passion for what they do, and their pursuit of excellence – an ethos that we share at Credit Suisse. In keeping with these high standards, Credit Suisse only works with partners at the top of their respective fields.

 
© Andy Mettler

Focusing on Long-Term Partnerships

Sponsorship has been a firm feature of our corporate and communications strategy for over 40 years, with culture and sports as the focus of our activities. Whenever we are involved as a sponsor, we strive for long-term collaboration. Once we have launched a partnership, we seek to develop a lasting relationship and provide much more than just financial support. Working in close collaboration, marked by a regular exchange of information, Credit Suisse is committed to making a significant, wide-ranging contribution to the success of its partners through specific sponsorship projects.

 

Nurturing Young Talent

We recognize that in order to make it to the top in sports and culture talent needs to be nurtured and supported from a very early age. As such, developing young talent is an integral part of the Credit Suisse sponsorship strategy. In football, for example, half the sponsorship funding for the Swiss Football Association is invested in coaching gifted young players. This is clearly paying off: The Swiss squad won the FIFA U-17 World Cup in 2010, and the U-21s were runners-up in the 2011 European Championship, proving that Switzerland's young footballers definitely have what it takes. In the field of culture, Credit Suisse works with institutions that have increasingly become springboards for the careers of young artists. The best example of this is the Lucerne Festival, where the Credit Suisse Young Artist Award and the Prix Credit Suisse Jeunes Solistes are presented in alternating years.

sponsorship-extraordinary-commitment-strong-emotions

Extraordinary Commitment. Strong Emotions.

Credit Suisse is successfully committed to sports and cultural sponsorship. In the cultural sphere, the main thrust of our sponsorship is supporting organizations and institutions in classical music and the fine arts from all around the globe. In sports sponsorship, which tends to be more nationally oriented, the key areas are football, golf, and equestrianism. Roger Federer, who has been a global ambassador for Credit Suisse since 2009, occupies a very special position in this regard.