When providing advice to our clients regarding one or more transactions involving financial instruments, we assess the suitability and appropriateness of such transactions. This suitability and appropriateness assessment ensures that our clients have the necessary knowledge and experience to understand the relevant product characteristics and associated risks and to make sure that our advice is in line with their investment objectives. When executing orders on behalf of our clients, we assess the appropriateness of such transactions and communicate potential mismatches. The Credit Suisse advisory process helps us to understand our clients' needs and plans, their financial circumstances, as well as their risk ability and risk tolerance. The advisory process incorporates sophisticated analytical tools that can – among other capabilities – identify counterparty concentration risks and simulate potential returns based on different scenarios, providing an objective basis for client investment decisions. Credit Suisse has been committed to strengthening investor protection for a number of years and has invested in related systems, processes and employee training – including a mandatory certification program for relationship managers.
High-quality services and advice
We offer our clients high-quality services and advice and strive to maintain a rigorous compliance and control culture.
SMEs in Switzerland
The importance of banks for the continued development and growth of the economy is demonstrated by our activities in our Swiss home market, where Credit Suisse is a trusted financial partner to more than 100,000 companies or around 1 in 3 businesses. They mainly comprise small and medium-sized enterprises (SMEs) that generally have no direct access to the capital markets and are therefore often reliant on bank loans to fund working capital and/or investments. One of our goals is to support these companies with a fair, competitive and risk-adjusted lending policy. We are committed to providing our Swiss corporate clients with needs-oriented advice and the best possible support, and we advise them on strategic decisions to help them run their businesses effectively.
Find out more about how Credit Suisse works with Swiss businesses to support growth.
Compliance operates as an independent Executive Board-level function at Credit Suisse, underscoring the high level of importance that we assign to this topic. The function's mandate is to oversee compliance matters for Credit Suisse, and it includes being a proactive, independent function that partners with the businesses by continuously challenging and supporting them to effectively manage compliance risk.
Recognizing the critical role of employees in helping to preserve financial integrity, we aim for the highest standards of personal accountability and ethical conduct from each member of our workforce. Credit Suisse employees at all levels of the organization, as well as the members of the Board of Directors, are obligated to adhere to Credit Suisse's Code of Conduct. To ensure we are continuously informed of the latest regulations and industry standards, our employees are required to participate in an annual targeted and tailored training curriculum. It includes, but is not limited to, developments in the finance industry and internal best practices for continued compliant growth. Since the launch of our six Conduct and Ethics (C&E) Standards in 2017, Credit Suisse has focused on confirming that the C&E Standards are firmly embedded in our processes throughout the bank and reinforced by a strong emphasis from senior management. The six C&E Standards – Client Focus, Meritocracy, Stakeholder Management, Accountability, Partner and Transparency – set the values and conduct expectations for employees.
We believe that protecting the integrity of the financial system is a core responsibility of banks. At Credit Suisse, we are committed to complying with all applicable financial crime laws and regulations in the jurisdictions in which we operate. We have established global policies and procedures in an effort to achieve more robust and consistent standards of compliance, including in relation to politically exposed persons (PEP), the prevention of money laundering and terrorist financing, bribery and corruption, as well as the adherence to applicable economic and trade sanctions laws.
Commitment to tax compliance
In 2017, Credit Suisse publicly announced its commitment to a zero-tolerance approach towards tax evasion by clients. To address the regulatory and reputational risks associated with undeclared assets held by private clients, our global client tax compliance policy mandates that we do not accept or manage client assets if we know or become aware of information that would support a suspicion of tax non-compliance.
Credit Suisse participates in, and complies with, the requirements of the Automatic Exchange of Information and the US Foreign Account Tax Compliance Act – measures designed and introduced by governments to combat tax evasion and to facilitate tax transparency. To find out more about the Automatic Exchange of Information, visit the dedicated page. Information on the US Foreign Account Tax Compliance Act can be found here.