CropX. Innovation is silver but execution is gold.
In just three years, 10,000 farmers in 50 countries have adopted the CropX farm management platform to help them make better, more sustainable decisions. Originally focused on water management, today it measures all inputs, from fertilizer to chemicals and more.
CEO Tomer Tzach says: “We started from the soil, bottom up. I say we’re scalable and soilable. In that respect, the world is moving in our direction.”
The cloud-based platform uses sensors to collect data about soil conditions so the farmer knows exactly where, when and how much to add of any input. Central to its success is that it is easy to implement and simple to use.
“The main issue with agriculture isn’t the technology, it’s about the simplicity of the technology,” Tomer says. “It’s about creating something simple that a farmer could adopt easily.”
Watch Tomer share how he has built his company into a world leader by innovation, looking beyond in-house success and never giving up.