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Our Strategy

An integrated global bank with a strong local presence.

We offer our clients in Switzerland and around the world a broad range of traditional and innovative banking services and products. We operate as an integrated bank, combining strengths and expertise in our two global divisions, Private Banking & Wealth Management (PB&WM) and Investment Banking. The two divisions are supported by our Shared Services, which provide corporate services and business solutions. Our global structure comprises four regions: our home market, Switzerland; Europe, Middle East and Africa (EMEA); Americas; and Asia Pacific. To achieve our financial targets and create value for our clients, investors and society, we focus on the following six priorities:

Home Market

In Switzerland, Credit Suisse is a leading bank for retail, private, corporate and institutional clients. At the end of 2013, we had around CHF 150 billion of loans outstanding, including mortgages and loans to private sector companies, to the public sector and to private clients. As an employer, economic output and employment in all Swiss regions.

 

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