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Our Brand

The Credit Suisse brand is an expression of our client focused business approach and our aim to become the world’s most admired bank.

Brand positioning

Our brand positioning comprises our vision and values and shapes how we think, how we behave and how we serve our clients. At Credit Suisse, this means listening attentively to the wishes of our clients and offering them superior solutions and the bank’s combined expertise and resources; in this way, empowering them to make the best decisions to achieve their financial goals.

Our Logo

Our Logo

The Credit Suisse logo symbolizes the transformation of the bank into an integrated financial services company with operations spanning the globe.

Our Ambassador

Our Ambassador

In November 2009, Credit Suisse entered into a long-term partnership with Roger Federer. This world sportsman with Swiss roots is an ideal ambassador for the Credit Suisse brand.

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Libby Hills - Talent, Branding and Communications