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Meet the entrepreneurs who are taking tomorrow.
LIVEKINDLY Collective, Girteka, Linet and CropX are just a few of the private companies that have turned to Credit Suisse to help them transform their vision into a thriving business.
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LIVEKINDLY Collective. Success built on trust.
The LIVEKINDLY Collective is the world’s largest plant-based food group by funding and the only one to own and operate its entire value chain. Yet five years ago its founder Roger Lienhard had just an idea – and people asked: “You have no money, you have no team, you have no products. How do you want to create a company like this?”
Roger, with its chief executive Kees Kruythoff, has now raised more than $550 million from investors. This has allowed him to support and buy up-and-coming innovative food companies in production, processing and logistics, putting the company well on the way to fulfilling its mission to take plant-based living mainstream.
Watch Roger and Kees share how they are revolutionizing our food system armed with a clear vision, the right timing and partners and a global approach to local opportunities.
What can entrepreneurs learn from LIVEKINDLY Collective?
- Know what you want and go for it
Roger and Kee’s vision was always clear: address climate change. Their solution was to set about transforming the entire global food system to make it sustainable.
“I do what I do because I want to give back to society,” says Kees.
- Be at the forefront of something new
LiveKindly has drawn on its collective experience to be at the forefront of nothing short of a revolution in our food system. It is building a new movement; it is leading the way.
“Everybody talks about insights, but if you want to take tomorrow you need to act with foresight. Where is the next wave coming from?” says Kees.
- Partner with those that trust and believe in you
Even the most experienced entrepreneurs with the most-timely ideas can’t do it on their own. They need trusted partners not only to invest, but also to help them refine their strategy and challenge them to be the best they can.
“Credit Suisse believed in our mission very early on and introduced us to amazing people,” says Kees.
- Think global but adapt to local markets
Climate change is a global problem that demands local solutions – nowhere more so than for the food we eat. The US market is quite different from that in the UK, Brazil or China. LiveKindly has combined global expertise with local relationships that have allowed it to adapt to individual markets fast and at scale.
Credit Suisse believed in Roger and Kees right from the start as they connected with business partners around the world, knowing that together we can make a difference.