Innovation that makes an impact: how agritech startup Pula protects farmers
The problem
While corn is a vital crop in sub-Saharan Africa, unpredictable weather and pests make it difficult for millions of smallholder farmers to make a stable living from growing it. Traditional agricultural insurance models, meanwhile, don’t take into account the particular risks and challenges of this type of farming.
The solution
Pula is an agritech startup that has found an innovative way to help farmers ‘de-risk’ their farms. The company uses data and technology to develop products that are a precise and affordable match for the farmers that need them. This includes using satellite data to see how climates work rather than physical farm visits.
Rose Goslinga, Co-Founder and CEO Pula
Pioneers of progress: Pula
How it works
Pula works with partners to bundle insurance with products farmers need, like seed and fertilizer. This helps drive insurance adoption among farmers who have never bought insurance before. The products are simple and easy to understand, and cover the range of risks farmers might be affected by.
The impact
To date, Pula has insured 3.4 million farmers across Africa and parts of Asia. The company has achieved this by combining the possibilities of digital technology with a commitment to building networks based on trusted relationships. This makes a positive impact on the farmers, who are protected from disaster and can focus on growing their business and improving efficiency.
Rose Goslinga & Thomas Njeru, Co-Founders and Co-CEOs Pula