Innovation that makes an impact: how agritech startup Pula protects farmers
How it works
Pula works with partners to bundle insurance with products farmers need, like seed and fertilizer. This helps drive insurance adoption among farmers who have never bought insurance before. The products are simple and easy to understand, and cover the range of risks farmers might be affected by.
To date, Pula has insured 3.4 million farmers across Africa and parts of Asia. The company has achieved this by combining the possibilities of digital technology with a commitment to building networks based on trusted relationships. This makes a positive impact on the farmers, who are protected from disaster and can focus on growing their business and improving efficiency.