Meet the entrepreneurs who are taking tomorrow.

LIVEKINDLY Collective, Girteka, Linet and CropX are just a few of the private companies that have turned to Credit Suisse to help them transform their vision into a thriving business.

Linet. Your values are your real legacy.

Linet is a leading manufacturer of hospital and nursing beds. It was founded 30 years ago by Zbyněk Frolík and has grown into a $400 million company, making it the fourth largest in the world in its sector.

From its humble origins in a Czech cowshed, Linet today is made up of some 20 subsidiaries and employs nearly 1,800 people. Zbyněk attributes his success to the quality of the beds, which help patients in more than 100 countries be more comfortable, speeding up their recovery times. He says that by learning from his own mistakes and from those of others he has been able to be better and grow faster.

Watch Zbyněk share his inspirational story and hear how he handed over his business with confidence when the time was right.

What can entrepreneurs learn from Linet?

Deliver solutions to real problems

Zbyněk always understood that the right bed can make all the difference not only to a patient’s comfort and recovery but also how easily and well nurses can do their jobs. This meant creating a bed that patients and nurses would love. Comfort and ease-of-use were paramount. The best products always solve a real problem - it’s not about fancy features.

Make things that improve lives

Being just one option among many was never enough for Zbyněk. He wanted to make beds everyone wants. And he’s succeeded. By solving real problems, he has ensured people want to work in environments that feature his beds.

“Everything is about emotions,” he says. “For your product to become an object of desire you have to improve the lives of others.”

Continuously improve your products

Without specialist knowledge, Zbyněk knew he had to learn from others to become the best. He set up the Academy of Productivity and Innovation, borrowing and applying knowledge from other sectors. This has allowed him to continuously improve his beds, propelling Linet forward.

“If you have a good idea, go to the end of the world for it,” he says.

Pass on your values to the next generation

Zbyněk announced on his 60th birthday that he would step aside aged 65. This provided plenty of time to plan a smooth transition and draft a family constitution with his values for future generations.

“No matter where they go or what they do, if the next generation shares our values, I am not worried about them failing,” he says.

Credit Suisse has been by his side during Zbyněk’s journey, and today, he can enjoy life knowing that Linet is well placed to continue to prosper.

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