Learn more about market trends Supertrends. Pushing for change.
From societal trends to investor impact
Our normal way of life has ground to a halt because of the coronavirus disease (COVID-19) pandemic. This also holds true for the economy, as governments have shut down economies to contain the spread of COVID-19 and help their health systems cope with the sudden surge in critically ill patients.
This crisis is challenging existing systems and structures, sowing the seeds for further change ahead as we uncover limitations in how we learn, work, and live. Going forward, citizens, businesses, and governments will need to reconsider the balance between the urban and the rural, between cost-consciousness and investing for the future, and between a remote and centralized workforce. And when we look back, the 2020 coronavirus outbreak will likely be viewed as a turning point in our lives and thinking.
As our Supertrends continue to evolve with the changing world around us, we believe that they remain compelling investment themes for today and the future: