Anxious societies
Geopolitical tensions put the Personal security subtheme within our Anxious societies Supertrend back into focus. Cyber security in particular remains a key conviction, so do our Affordability and Employment subthemes.
Infrastructure
Further buildout of renewable energy infrastructure and smarter electricity networks to remain a top policy goal for many governments.
Technology
New catalysts are giving impetus to our Technology at the service of humans Supertrend, as new digital worlds (i.e., the Metaverse), emerge and create new business opportunities.
Silver economy
The world’s senior population will double to more than two billion by 2050. This shift will create demand but also unearth challenges that call for innovative solutions – in the healthcare, insurance, consumer and property markets.
Millennials' values
The young generations remain very concerned about the environment and are highly motivated to play their part in driving change, especially in emerging markets.
Climate change
We saw an increased pace of change in consumer behavior, companies’ production processes and actions by governments to slow climate change.
