2nd PIC 2015 SoftBank Robotics: Humanoid robots

SoftBank Robotics: Humanoid robots

To be the first company to provide emotional humanoid robots to consumers and enterprises worldwide for people’s happiness.


Our products

Pepper, the world’s first emotional humanoid robot for consumers and enterprises. He is a social robot able to converse with people, recognize and react to their emotions, move and live autonomously.

Engaging and friendly, Pepper is much more than a robot; he’s a companion able to communicate through the most intuitive interfaces we know: voice, touch and emotions.

Created for SoftBank Mobile, one of the largest mobile phone operators in Japan, Pepper is already greeting and interacting with customers in stores.

Key achievements to date

The launch of Pepper in June 2014. Pepper is the world’s first emotional humanoid robot designed to live with humans.



About the market

Market description

It is a totally new market. SoftBank Robotics is creating the market for the emotional humanoid robot. Market figures are not established yet. Many companies are trying to enter the robotics industry e.g. Google.


Four questions to Fumihide Tomizawa

What is your vision for your company?

To penetrate all households and enterprises in the world with emotional humanoid robots and make them happy.

Who is your target customer?

Consumers and enterprises.

What benefits does your company offer its customers?

Consumers – They can enjoy their lives with a robot as a family member. Enterprises – They can utilize a robot as an employee who can work as a sales staff or a customer service staff and be connected with the cloud and AI system.

How do you think your company is different from the rest?

SoftBank Robotics is the first company to provide the emotional humanoid robot to consumers and enterprises.