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Since 1993, Credit Suisse has been the main sponsor of the Swiss Football Association and a partner to all junior and senior national teams in both men's and women's football.
This comprehensive commitment from Credit Suisse is helping to improve general conditions in football while enabling outstanding sporting performance at all levels. Within this strategy, the bank is especially committed to promoting young talent – one half of its sponsorship funds are targeted directly at promoting talented young footballers.
Football Connects People
Football can be a unique emotional experience, connecting people from all walks of life. The flagship of the Swiss Football Association, the senior national team, also embodies a high level of motivation, teamwork, and identification with Switzerland – all values that Credit Suisse can identify with.
Highlights of this long-term partnership have included the Swiss U-17 team's crowning as 2009 world champions, the U-21 team's success in Denmark in 2011, where it finished as runner-up in the European Championship, and the senior team's participation in four European Championships and five World Cups. In 2015, the national U-17 women's team celebrated great accomplishments: playing in the World Cup and becoming runner-up in the European Championship. The national women's team also qualified to participate in a European Championship for the first time in 2017. This has been an impressive and successful run that is unprecedented in Swiss football! This proves that sustainable results can be achieved by consistently focusing on development and improvement, as Credit Suisse does in its commitment to football.
Promoting Young Talent – the Key to Success
The young talent of today is what makes up the national teams of tomorrow, so it is crucial for Swiss football to have an extensive network of young footballing talent at its disposal. What's more, football is not only a popular sport, but also a tool for developing an international reputation, as well as being an important economic factor. The Credit Suisse commitment to young people is aimed at promoting talented young footballers and offering them long-term opportunities.
Credit Suisse supports the Swiss Football Association junior national teams, which offer young people the chance to compete against the best players in the world and launch a successful career in football. Since we started our commitment to football in 1993, the Swiss junior teams have caused a stir time and time again. The U-21 team reached the European Championship semi-final in 2002, with the U-17 team even becoming European champions. In 2009, Switzerland even won the U-17 World Cup. In 2011, the U-21 team were runners-up in the European Championship and qualified for the 2012 Olympics. In 2015, the women's national U-17 team was Switzerland's first female team to reach the final at a European Championship. The team won the silver medal, setting new standards in Swiss women's football.
Credit Suisse Cup
The most important prerequisite for the success of Swiss football is the popularity of the sport throughout the country. After all, the talented young players of today are the national players of tomorrow. This is why Credit Suisse is committed to recreational, grassroots sport and has supported the Credit Suisse Cup since 1999 – the largest school football championship in Switzerland. With the Credit Suisse Cup, we hope to inspire young talented players to participate in football and to teach them to enjoy the game. Every year, young participants between the ages of 10 and 16 play in the preliminary rounds at cantonal level in order to qualify for the national final tournament, which welcomes over 3,000 players to Basel in June.
Credit Suisse Kids Festival
As a further means of promoting young talent, Credit Suisse has been a sponsor of the Credit Suisse Kids Festival since 2013, giving even the youngest players a chance to take part in football. Each year, twenty Credit Suisse Kids Festivals are held throughout Switzerland for children aged 5-10. The events focus on fun with football on and off the pitch and offering an unforgettable football experience.