Omega European Masters Collaboration
Credit Suisse as Main Sponsor
The Swiss Open has a long history since the first time it was held in 1923. At that time, there were only eleven golf courses in Switzerland. The one in Engadine-Samedan, the oldest of them all, organized the first tournaments. From 1948 on, Crans-sur-Sierre has been the permanent home of this tournament, which became known as the European Masters in 1983. Since then, the Swiss Open has continually developed and grown to become one of the best known tournaments and one of the most prestigious in Europe.
Credit Suisse has been involved with the Omega European Masters in Crans-Montana since 1984. The bank is title sponsor of the Gold and Silver Pro-Am tournaments, respectively from 1987 and 2010. At this European Tour event, some of the world's top golf professionals compete for the title on the attractive Seve Ballesteros course at the Crans-sur-Sierre golf club. The Omega European Masters is the only European Tour event held in Switzerland, and the oldest open tournament on the continent. In addition, Crans is located at a higher altitude than any other competition venue in Europe, and the Crans-sur-Sierre golf club is considered one of the most beautiful Alpine courses. The rolling fairways, the magnificent mountain backdrop, and the fact that some of the world's best players tee off here each year exert a powerful pull on golf fans.