Founder & CEO, The ReThink Group
Denise Shull is the Founder, CEO and Lead Performance Coach at the human capital consultancy, The ReThink Group. An expert in modern neuropsychoanalysis, she leverages her training in the psychological sciences to help her clients reach new levels of success and to resolve confidence crises and slumps in professional athletes, portfolio managers, traders and corporate warriors. Denise is known for her uncanny effectiveness in coaching, training and assessing for the X factor of human performance.
Ms. Shull’s Wall Street career began in 1994 when she traded at one of the first “upstairs” trading firms in Chicago. She moved to Schonfeld Securities to learn momentum trading before being asked to run her own trading desks in NYC at Sharpe Capital and at NYSE Floor Broker, WJBonfanti. She founded ReThink in 2003 and joined the Chicago Board of Trade to trade financial futures in 2006. Her 2012 book, Market Mind Games: A Radical Psychology of Investing, Trading and Risk has been described as the “best of its genre” and a “veritable Rosetta Stone of trading psychology.” In 2015, Ms. Shull consulted on Showtime’s drama BILLIONS and in 2016 Bloomberg built the Trader Brain Exercise based on ReThink’s work. In 2017, Ms. Shull and ReThink delivered HEADSx, a unique talent assessment tool used by hedge funds to hire exceptional market talent.
A highly engaging speaker, Ms. Shull has delivered keynotes at MIT’s Sloan Fellows program, US Ski and Snowboard Association, Harvard Business School, Leaders in Sport, Women in Entertainment and the Ontario Teachers’ Pension Plan among others. She has appeared on CNBC’s Squawk Box both in the US and Asia - most recently to discuss risk psychology in the NFL. FORBES, WSJ, FT, Bloomberg Markets, and New York Times’ Dealbook have run profiles on her unique work. She has also appeared on FOX Business with Liz Claman, Bloomberg, Cavuto, PBS, The Discovery Channel and CNBC’s Halftime Report and REAL VISION, the innovative financial TV start-up.
She holds a Master of Arts in neuropsychoanalysis (1995) from The University of Chicago. Her thesis research, “The Neurobiology of Freud’s Theory of the Repetition Compulsion,” was republished in 2003 in the Annals of Modern Psychoanalysis and was cited in 2013 as one of the first papers written in neuro-psychoanalysis. She is also a 2009 alumna of Harvard’s Kennedy School Executive Education program, Investment Decisions and Behavioral Finance and a current member of The Society for Neuroeconomics.
Ms. Shull resides in NYC but remains a lifelong fan of the Cleveland Browns and a relatively fast downhill skier.