President and Co-founder, BYTON
Daniel Kirchert is President and Co-founder of BYTON. He is one of the most experienced executives in China’s premium auto industry, having worked in marketing, sales, branding, business development and operations.
Before joining BYTON, Mr. Kirchert was Managing Director of Infiniti China and President of Dongfeng Infiniti Motor Co., Ltd. Prior to that, Mr. Kirchert was Senior Vice President of sales and marketing at BMW Brilliance Automotive Ltd. He launched branding and marketing initiatives that set industry benchmarks, including the brand gala in 2014 to unveil Infiniti’s "Gan Ai" slogan, and the sponsorship of the popular reality show "Where Are We Going, Dad?", which started the trend of car brands partnering with TV reality shows. Mr. Kirchert is also an expert in product strategy, dealership network development and joint venture operations.
Mr. Kirchert is passionate about Chinese culture and has been living in China for nearly two decades since he began studying Chinese at Nanjing University in 1998.