Jie Lin

Founder and CEO, Simple 24 Inc.

Jie Lin is Founder and CEO of Simple 24 Inc. and a pioneer in the self-service retail industry. Simple 24 Inc. is a self-service retailer that operates an unstaffed convenience store built with leading technologies combining computer vision composite sensors and deep learning. User can leave directly upon selecting their purchases after installing an app or scanning a QR code upon entry. Through visual recognition, it tracks all the activities within the store. Using big data analysis, it offers customers a seamlessly integrated shopping experience across online and offline. 

Mr. Lin was a Co-Founder and CEO of Dmall from 2015 to 2017, managing the company’s businesses and creating online and offline integrated sales channels. Before this, Mr. Lin was the Vice President of Strategy, and Head of JD Research Institute, at JD.com. Prior to joining JD.com, he held roles in various companies including Vice President of Logistics at 51buy.com, Senior Consultant at the Boston Consulting Group and Vice President at Gaopeng.com. 

Mr. Lin owns two US patents and over thirty patent applications. He graduated from Yale University with a Ph.D in Electrical Engineering.