Founder and President, ECOALF
"Where others see trash, ECOALF sees premium quality raw materials"
Javier Goyeneche is the Founder and President of ECOALF. Born in Madrid, Mr. Goyeneche studied in Spain, London and Paris, while also taking part in top international equestrian competitions. In 1995, he founded Fun & Basics, specializing in contemporary fashion handbags and accessories. Within 10 years, Mr. Goyeneche grew the business to 350 points of sale and 70 branded retail stores. His accomplishments were recognized by the industry when he was awarded Best Young Entrepreneur of Madrid in 2005. Mr. Goyeneche gradually grew frustrated with the amount of waste he saw being produced by the fashion industry. He embarked on a mission to create an entirely new concept that would combine his design sensibility and understanding of the fashion consumer with the latest in recycled materials. In 2013 he launched ECOALF, named after his son Alfredo. Under his leadership, the company has grown steadily and now produces a full lifestyle collection of outerwear, swimwear, casual apparel, shoes and accessories.
Mr. Goyeneche has strategically expanded ECOALF's distribution to include many of the world's most prestigious department stores and specialty retailers. In 2013, he oversaw the opening of an integrated ECOALF concept store, showroom and office in Madrid. Most recently ECOALF has collaborated with companies such as Apple, Swatch, Coolhunting, Coca-Cola and Will.i.am, and Barneys New York. ECOALF has opened its second Flagship store in Berlin, a multidisciplinary space of 264 square meters that offers a sustainable lifestyle experience.
Mr. Goyeneche received his degree in Business Administration from the European Business School and continued with post-graduate study in International Marketing Strategies at Northwestern University in Chicago.