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Beyond monetization – what is the future of games?

Tuesday, March 20, 2018

11:30 - 12:20 Ballroom 2

China is the most important market in the world for mobile and PC games and is expected to grow from Rmb220bn in 2017 to Rmb315bn by 2020, according to iResearch. The big question now is how to be profitable, while keeping up with the increasing expectations of highly sophisticated gamers, who want to be delighted and challenged by impressive upgrades and innovative features, and demand stellar service. Michael Chen is a Founder of iDreamsky, exclusive publisher of Fruit Ninja in China, the first mobile game of many Chinese players, and Steve Gray is the former Executive in Charge of Production at Tencent Games, the world's largest games company by revenue and owner of the megahit title Honor of Kings. Join us as these two pioneers in the industry discuss the strategic moves firms need to make to thrive.

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