The rising dominance of the young Asian consumer
Tuesday, March 26, 2019
With more than 1 bn young consumers (aged below 25) in China and India, these two nations represent the majority of the new age Emerging Market Consumers, who have the ability to spend, are willing to experiment and are far more discerning in terms of quality and brands. Our global analyst explores this theme with the help of CS Asian analysts and crystal-gazes on how consumer trends are likely to shape up in the coming decade. They analyse the key trends observed in the large consumer markets of China, India and Indonesia among others, which are also presented in our annual Emerging Market Consumer Survey report.