Curtain call – what’s next for China’s entertainment industry?

Wednesday, March 29, 2017

09:30 - 10:20 Ballroom 2



Michael Ma

CEO, WME | IMG China

China has seen rapid growth in its culture and entertainment industry in recent years, as economic expansion in the country has led to a rise in younger consumers with more disposable income, who are looking for greater access to entertainment. The government has recently published a series of official measures to boost development in the sector. What does this new focus on entertainment mean for both domestic companies, and international businesses looking to break into China? Listen to Michael Ma, CEO of WME | IMG China, as he discuss where they see potential, and the changes we can expect to see.