Against the backdrop of China’s shift to a more consumer-driven economy and a boom in e-commerce ignited by Alibaba’s online shopping platform Taobao, a ‘new retail’ revolution is underway in China, transforming the industry and the consumer experience. Businesses are increasingly using online channels to attract offline traffic – adopting an “online to offline” (O2O) model – leveraging technologies from mobile payment facilities to artificial intelligence to checkout-free stores. The competition is intense: offline retails are battling to get shoppers through the doors, tech giants are investing heavily in new technologies to raise their game, and startups are flourishing thanks to plentiful venture capital and China’s culture of experimentation and innovation. Join us to hear the insights of Patrick Zhang, Chairman, CEO and Co-Founder of Yiguo Group, a fresh food e-commerce marketplace and ‘new retail’ enabler backed by Alibaba, Suning and KKR, into what the future consumption landscape will look like and what strategies the smartest firms are adopting to engage with consumers. What new and attractive opportunities for retailers, customers and investors does the ‘new retail’ revolution present?