Cause and capitalism – can purpose be the new competitive advantage?

Tuesday, March 20, 2018

17:00 - 17:50 Ballroom 1



John Wood

Founder, Room to Read

Increasingly, company executives are being called upon to stand for something more than just profitability and to help solve societal problems. Understanding this call to action and enacting strategies that enable cause and capitalism to co-exist will be a key challenge for CEOs and executives in the coming years. John Wood, founder of Room to Read, is the author of a new book focused on the way in which purpose can be turned into a competitive advantage for companies. In a thought-provoking address, he provides a range of fascinating insights into how the world’s most visionary business leaders are using cause to create better companies with higher value, more motivated teams, improved communities and a better world. Join us for a talk that just might change your company, your investment portfolio and our future.

Book signing with John Wood

John Wood, children’s literacy champion and Founder of Room to Read, will be signing copies of his latest book 'Purpose, Incorporated: Turning Cause Into Your Competitive Advantage'. Learn more.

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