China Investment Conference 2022
Yanfeng Sun
Founder, Shanghai Shangkan Culture Company Limited; Key Opinion Leader of China Sportswear Shoes; Content Creator of “Jike Shoe Talk” on Bilibili
Yanfeng Sun is the Founder of Shanghai Shangkan Culture Corporation Limited, content creator of “Jike Shoe Talk” on Bilibili, and a Key Opinion Leader of China sportswear shoes.
Mr. Sun founded Shanghai Shangkan Culture Co. Ltd. in 2016 and has created a number of online video programs focusing on different elements of entertainment, including the "Dad's Carpenter Cabin" and the "Jike Shoe Talk" Series.
"Jike Shoe Talk" is an online video program focusing on sports shoes and sports equipment. It provides unbiased test data from an independent and professional perspective, shares insights and understanding of sports shoes, and offers Chinese online shoppers consumption advice on sports shoes and other sports products. Since its launch in 2015, "Jike Shoe Talk" has been running consecutively for 7 years and has amassed over 700,000 subscribers on Bilibili.
Mr. Sun was a reporter and newscaster at International Channel Shanghai in 2009 to 2015.
Mr. Sun holds a Bachelor’s degree in English Broadcasting from the Communication University of China (CUC), Nanguang College and received his Master’s degree in International Journalism from the Hong Kong Baptist University.
