Dialogue Welcome to the World of Digital Natives

Welcome to the World of Digital Natives

Four countries from different cultures, one target group researched, a wide variety of views, and one common denominator: Young people "tick" in real time.

Legend has it that the term "digital natives" was first used at the 1996 World Economic Forum in Davos. The speaker, an internet activist, issued a passionate plea for a free internet, claiming that parents – he called them "digital immigrants" – were calling for its regulation simply because they knew nothing about it.

You are terrified of your own children, since they are natives in a world where you will always be immigrants.

John Perry Barlow, “A Declaration of the Independence of Cyberspace,” Davos, February 8, 1996

Today, nearly 20 years after this much-cited term was coined, we have conducted a scientific study of the species known as "digital natives" (mostly referring to people born after 1980). They have meanwhile grown into young adults and in Credit Suisse's sixth Youth Barometer study, they tell us about their lives, values, goals, work, and opinions.

With the Youth Barometer, Credit Suisse aims to encourage representatives from the worlds of politics, business, and the media to contribute to the public debate about young people. Interviews and opinions also provide an indication about the thinking and behavior of 16- to 25-year-olds.

The detailed final reports and evaluations on the Youth Barometer study provide in-depth information and comprehensive statistics about young people in the four countries.

Reports

Summary of the study and overview of the key findings
Short Version (PDF | 16 Pages)

International comparisons between Switzerland, Brazil, the US, and Singapore
International Comparison (PDF | 1.7 MB | 100 Pages)

Detailed analysis and comprehensive statistics about young people in Switzerland
Final Report Switzerland (PDF | 72 Pages)

Infographics

The high-resolution infographics offer additional insights into the results of the Youth Barometer, and are available for downloading.

Summary of the study and overview of the key findings
Short Version (PDF | 2.0 MB | 18 Pages)

International comparisons between Switzerland, Brazil, the US, and Singapore
International Comparison (PDF | 1.3 MB | 98 Pages)

Detailed analysis and comprehensive statistics about young people in Switzerland
Final Report Switzerland (PDF | 46 Pages)

Summary of the study and overview of the key findings
Short Version (PDF | 2.8 MB | 23 Pages)

International comparisons between Switzerland, Brazil, the US, and Singapore
International Comparison (PDF | 1.9 MB | 97 Pages)

Detailed analysis and comprehensive statistics about young people in Switzerland
Final Report Switzerland (PDF | 1.1 MB | 46 Pages)

Summary of the study and overview of the key findings
Short Version (PDF | 13 Pages)

International comparisons between Switzerland, Brazil, the US, and Singapore
International Comparison (German | PDF | 1.3 MB | 76 Pages)

Detailed analysis and comprehensive statistics about young people in Switzerland
Final Report Switzerland (German | PDF | 2.8 MB | 54 Pages)

Summary of the study and overview of the key findings
Short Version (PDF | 1.0 MB | 23 Pages)

International comparisons between Switzerland, Brazil, the US, and Singapore
International Comparison (German | PDF | 68 Pages)

Detailed analysis and comprehensive statistics about young people in Switzerland
Final Report Switzerland (German | PDF | 62 Pages)

Final report and evaluations

The detailed final reports and evaluations on the Youth Barometer study provide in-depth information and comprehensive statistics about young people in the four countries.