Campaign One Bank

One Bank

Is your Private Banker on speaking terms with your Investment Banker?

Integrated solutions under one roof

Credit Suisse operates as an integrated global bank, combining its strengths and expertise in the two global divisions, Private Banking & Wealth Management and Investment Banking.

We strive to strengthen our client relationships, to constantly improve our offerings, and create sustainable value for our clients. We are committed to leverage our best capabilities in delivering holistic and tailored solutions to our broad client base.

By combining the resources of our two divisions, Private Banking & Wealth Management and Investment Banking, we are able to deliver our accumulated financial experience and expertise, as well as our entire suite of products and services. This allows us to provide comprehensive and creative solutions to our clients.

The close collaboration between our divisions and regions is essential to meet the complex financial needs of our clients. This line-up is highly and mutually beneficial: When looking for the best-in-class services for our clients, we are also developing new, innovative services and products which we are able to offer to our client base.

Year of inception

2006

Key performance indicator

Collaboration revenues target: 18-20% of net revenues.

Global Reach

The integrated bank model combines Credit Suisse’s strength and expertise in its two global divisions, Private Banking & Wealth Management and Investment Banking, across the four regions.

Governance

An established and dedicated governance structure drives, measures and manages collaboration among businesses.

Key differentiators

Active in various attractive markets transformed the integrated bank to further improve profitability and returns in the evolving operating environment.

Increasing momentum in collaboration initiatives, including tailored solutions for entrepreneurs and high-net-worth individual (HNWI) clients by Investment Banking and managed investment products developed by Private Banking & Wealth Management

Key benefits

Effective programs for cross-divisional management development  and lateral recruiting. Resilient source of both revenues and assets under management. 

Value proposition

Close collaboration between the Private Banking & Wealth Management and Investment Banking divisions enables Credit Suisse to offer additional customized and innovative solutions to clients.

Structure

Designed to promote cross-divisional collaboration while leveraging resources and synergies within the four regions, and to perform a number of essential functions to coordinate and support the global operations of the two divisions.

Key Figures for Collaboration

 

2013

2012

Core Results – Net revenues (CHF billion)

 

25,217

23,251

 

Target

 

 

Collaboration Revenues

18-20% of net revenues

17.7%

18.6%

Collaboration Revenues (CHF billion)

 

4.5

4.4