Grow your business JOURNEY 2019 - Don't stop believing. Keep driving change.

JOURNEY 2019 - Don't stop believing. Keep driving change.

Widely regarded as Israel's leading tech conference, JOURNEY 2019 was co-hosted by Credit Suisse for the first time this year.

The conference, which took place on September 18, 2019, brought together more than 2000 participants from more than 500 companies, looking to gain insights on the latest innovations from over 100 speakers and dozens of potential investors from Israel and abroad. It also served as a unique opportunity platform for knowledge sharing and networking. 

"The JOURNEY is first and foremost a dynamic platform to help clients and their ventures grow.”  - Robert Cielen, Credit Suisse AG, Head of IWM Emerging Europe

Credit Suisse had a prominent presence throughout the event, including hosting an exclusive panel on ‘Banking on Entrepreneurial Mindset', which focused on how entrepreneurs can maximize their potential, break into international markets or extend business opportunities on a global level.


  • Babak Dastmaltschi, Chairman of Strategic Client Partners at Credit Suisse,


  • Marius Nacht, Chairman of Check Point Software Technologies & Anchor Investor of the aMoon Fund
  • Lihi Segal, Co-Founder & CEO, DayTwo
  • Eyal Waldman, President & CEO, Mellanox
  • David Wah, Co-Head of the Investment Banking and Capital Markets, America's division Credit Suisse and Global Co-Head of the Technology, Media and Telecom Group at Credit Suisse

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In addition to his participation in the JOURNEY panel discussion ‘The story behind a mega fundraising’, Philipp Cerf, Credit Suisse, Co-head of Technology, Media and Telecom, EMEA, wrote a guest column for Journey 2019 on the topic of “The cloud revolution is only beginning, and the potential is still big”.

In cloud we (must) trust

By Philippe Cerf

Managing Director, Co-head of Technology, Media and Telecom, EMEA, Credit Suisse

The cloud revolution is only beginning. As it continues to bring profound changes to how technology is distributed and consumed across all business sectors, this plays to Israel’s high tech industry core strengths in communication, security and software development. While the term ‘cloud’ is a bit of an all-size-fits-all tech concept (not trailing far behind the much abused ‘AI’), we have seen cloud computing democratize the access to unlimited computing power. Every user can have access to the cloud without the need to set up costly IT systems. There is no alternative: To remain competitive companies need to move to the cloud to reduce IT costs and address the evolving business needs of their customers and employees.

The complexity of this adoption cycle is not to be underestimated and an area where Israel’s high-tech industry is playing a key role. Helping to optimise and secure the cloud and aiding companies to navigate the complexities of the transition are but some of the areas where the nation’s technological developments of XaaS (Everything-as-a-Service) and cybersecurity are fueling explosive growth rates for startups. Companies, especially in regulated industries like banks, insurance or healthcare, are understandably proceeding cautiously towards the cloud. The pace, however, is accelerating according to what our tech clients are telling us. Mid-sized enterprises are picking up managed services to accelerate and simplify the move to software as a service.

Approximately 90% of all workloads will reside in public, private or hybrid cloud architectures by the end of 2021, according to Credit Suisse research (“2019 Outlook. The Cloud Has Four Walls”, published Dec. 2018). This transition is happening globally at an impressive compounded annual growth rate (CAGR) of 15% and is expected to continue at this pace for the near future.

This has led to a surge in M&A activity in the cloud industry. This is particularly relevant to Israel where local companies have taken advantage of cloud platforms that make powerful AI, ML and IoT tools and services.

One example, out of many, is the Israel-based early innovator in high-performance interconnect technology, Mellanox, sold for $6.9 billion to NVIDIA in March. The data and compute intensity of modern workloads in AI, scientific computing and data analytics is growing exponentially and Mellanox was the first to pioneer interconnect technology, which optimizes datacenter-scale workloads across the entire computing, networking and storage stack. This helps achieve higher performance, greater utilization and lower operating cost for customers. Together, the two companies power over 250 of the world’s TOP500 supercomputers and have as customers every major cloud service provider and computer maker.

Cloud computing inevitably poses risks of insecure interfaces and APIs (application programming interface), data loss and leakages. This has driven a consolidation trend of cloud-based infrastructure providers acquiring cyber-security startups. With more regulation requiring the introduction of more security and controls, more automated systems are needed to manage and maintain these checks and controls efficiently. As such, we see cyber security solutions becoming increasingly omnipresent at both the data management and data infrastructure levels. Israel is a particular place of interest for cyber security solutions, being the world’s second-largest exporter of cyber technology behind the U.S., accounting for ~20% of global cyber security VC funding in 2018.

We expect Israel to continue to be a leading source of global cloud innovation due to record levels of high-tech exports and an unprecedented rate of development of transformative technologies in a nation known for startups. We will continue to see significant M&A, equity and debt opportunities in Israel, arising from the country’s contribution to the cloud revolution.