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Partnering With Entrepreneurs in Asia Pacific

As the Entrepreneurs' Bank in Asia Pacific, Credit Suisse is today the partner of choice for many of the region's most successful business leaders – helping them to grow their personal wealth and further expand their companies.

Entrepreneurs represent one of the most dynamic segments of any economy – especially in Asia Pacific, where they act as important catalysts of economic growth, market innovation and job creation. With entrepreneurs in Asia Pacific becoming increasingly successful and the region becoming wealthier, its middle class is also expanding rapidly. As a result, more and more people now have larger disposable incomes and are more willing to spend their money – a trend that is benefiting the businesses and investment strategies of Credit Suisse clients.

In view of its deep and long-established relationships with many entrepreneurs and families in Asia Pacific, as well as its commitment to serving the next generation of wealthy clients and large caps, Credit Suisse has its sights set on achieving significant growth in the region both now and in the future.

Today, Asia Pacific accounts for an increasingly large proportion of global GDP growth and assets. According to Credit Suisse's latest Global Wealth Report, household wealth in Asia Pacific rose by 3% to USD 89 trillion in the 12 months to mid-2017. That is more than the figure for the whole of Europe. The number of ultra-high-net-worth individuals (UHNWIs) - i.e. people whose wealth exceeds USD 50 million — grew faster in Asia Pacific than anywhere else in the world. In fact, Forbes' 2017 World's Billionaires list states that over 60% of new global billionaires in 2017 come from Asia Pacific.

While entrepreneurs represent an important part of Credit Suisse's client base, the bank is also well known for its long-established institutional equities and fixed income franchise. As one of the largest brokers in several stock markets in Asia Pacific, Credit Suisse's entrepreneur and institutional investor clients look to the bank to provide them with access to liquidity, pricing and research. With the region's financial markets expanding rapidly, investors are seeking greater exposure to them – a trend that is set to continue.

Local access to global expertise

To capture the remarkable growth potential in Asia Pacific, Credit Suisse has built an integrated franchise in the region that operates across 12 countries, from India to Japan and from China to Australia. The bank today offers clients access to all of its private banking, advisory, underwriting, financing and markets services. This truly integrated approach means that Credit Suisse can meet the full spectrum of client needs in the region, as well as giving them access to its global expertise and distribution power.

Driving success in Asia Pacific

The strategic decision back in 2015 to establish APAC as a standalone division – with greater autonomy and the ability to respond rapidly and efficiently to developments at a local level – has been a key success factor. With its own P&L, resources and capital, it can operate flexibly and assume risk on behalf of its clients based on specific local market conditions. This set-up allows the APAC division to move swiftly and to partner with clients more effectively, while still fully leveraging the bank's global presence. As the division has become increasingly successful, more capital and resources have been deployed to APAC to bolster its coverage of clients. This approach has clearly paid off, with APAC having just achieved its strongest third-quarter performance since 2014.  

In 2017, Credit Suisse received accolades from Euromoney, which named it Asia's Best Bank for Wealth Management and Asia's Best Bank for Financing in the 2017 ‘Awards for Excellence'. In addition, Institutional Investor named Credit Suisse's equities business as the top overall sales and trading team in its 2017 All-Asia Sales Team and All-Asia Trading Team Surveys.

The right culture is key

Credit Suisse has a culture of thinking creatively, collaborating closely and having the courage to develop new solutions and innovations to expand its client franchise. Its teams in Asia Pacific and beyond are passionate about exploring ideas that can inspire entrepreneurs and supporting them in their pursuit of compelling new business opportunities.

An entrepreneurial approach is, after all, a quality that Credit Suisse shares with its clients – and a value that has shaped the bank ever since it was founded by the Swiss industrialist Alfred Escher back in 1856 to help finance the construction of the Swiss national railway. The bank's entrepreneurial spirit is still very much alive in Asia Pacific today. Thanks to Credit Suisse's in-depth market knowledge and extensive product range, its clients continue to benefit from its experience, insight and deep understanding of the region – helping them to prosper through all phases of their personal and corporate wealth cycle.