Credit Suisse Scoops Publishing Gold
Bulletin, Credit Suisse's stakeholder magazine, wins top prize at the Best of Content Marketing awards.
Credit Suisse's stakeholder magazine Bulletin has once again garnered a top publishing prize. The publication was awarded 'gold' last Thursday in the 'B2C Financial Services/Insurance' category from BCM (former BCP), Europe's largest content marketing competition. In addition, Bulletin won 'silver' in the 'cover of the year' category.
Just over 120 years old, the Bulletin is the world's oldest banking magazine and since 2012 has been published in conjunction with communications agency Ammann, Brunner & Krobath ABK, as well as Crafft, which works on the magazine's design, look and feel.
With a total of 767 publications in competition, the 13th edition of the BCM Awards featured the largest number of participants to date. For the Credit Suisse Bulletin, the 2016 gold award is the third since the competition first took place in 2003, meaning that Bulletin will next year be inducted into the BCM Hall of Fame.
Among the recent editions assessed, BCM also took a close look at the summer-2015 Bulletin edition entitled 'Africa,' which sought to portray the continent in a new light and featured stories of economic upswing and young entrepreneurs as well as technological innovation and the challenges that still lie ahead. It was for this issue that the Bulletin received its cover of the year award.
The Bulletin magazine is available in German, English, French and Italian, and has a circulation of approximately 110,000. While the magazine covers a broad array of topics, each issue focuses on a particular subject and highlights it from different perspectives, always with a view to the fields of banking and to the economy in general. The quality of Bulletin rests on the magazine's carefully designed journalistic focus and on the wealth of its articles, interviews and columns. Its subscribers include various stakeholders such as trade associations, politicians, universities and NGOs – and of course Credit Suisse clients and staff. As the recipient of several publishing prizes in recent years, the magazine has established itself as an instrument for building customer loyalty, and as a showcase for Credit Suisse's professionalism and expertise.