Birdies for Good: A Fun Way to Do Good
The bank has sponsored golf for more than 30 years, supporting two top events in the Omega European Masters and Swiss Seniors Open. The Birdies for Good charity program marks a new direction for Credit Suisse.
The idea behind it is that at both events professionals will generate donations to a chosen charitable organization in a fun way through the birdies they score at a particular hole. The amount donated per birdie was set at CHF 100, and the sum earned in this way can be topped up by the crowd and fans through participation in social media activities.
It all kicks off at the start of July 2017: That's when the Birdies for Good charity program will be launched at the Swiss Seniors Open in Bad Ragaz, to be followed by the Omega European Masters in Crans-Montana in September 2017. In previous years, between 50 and 90 birdies were scored at the eighth hole in Crans-Montana, and we are curious to see whether this figure can be increased even further in 2017. Thanks to Birdies for Good, these birdies will now be worth money for a charitable organization, as well as being a successfully played hole for the players. Therefore, the golf professionals truly have it in their hands to make this charity program a success.
Credit Suisse Employees to Decide Who Receives the Money
The choice of organization that benefits will be made by Credit Suisse employees on a democratic basis. Every year they select one of the organizations supported by the bank as part of its wide range of humanitarian and charitable commitments as "Charity of the Year." For a one-year period, the chosen organization is given preference in terms of donations as well as fundraising and charity activities. That represents impressive sums of money, which can easily exceed CHF 60,000 per year.
"Charity of the Year" 2017
This year it was the "Hilfe für hirnverletzte Kinder – hiki" association that was chosen. Established more than 30 years ago, this self-help organization assists families with children who have suffered from a brain injury since birth or due to an accident or an illness. The association supports parents with everyday life, decision-making, and a whole host of other issues, in the form of advice, relief, help with costs, and networking.
Golf Stars Support the Idea
The charitable program has met with a very positive response from players on the tours. They include Spain's Sergio García, who has already run his own foundation (which fosters social integration for disadvantaged children) for some time now. According to García, winner of the Omega European Masters 2005: "As golfers we are privileged to be able to do what we love. For us as players, it's important to be involved in activities like Birdies for Good because being able to help out gives you a good feeling."
André Bossert, Swiss golf hopeful in the seniors, also said he was delighted by the Credit Suisse initiative: "Regardless of who wins this year, Birdies for Good will always make sure there is another victor."
We wish the participating professionals and amateurs a great deal of enjoyment and success at this year's tournaments in Bad Ragaz and Crans-Montana, and look forward, together with the players, organizers, spectators, and many others involved, to a great golf experience – and, last but not least, many Birdies for Good.
Dominik Baur, Photo