Corporate Press Release
Credit Suisse launches new global advertising campaign
Pamela Thomas-Graham, Chief Talent, Branding and Communications Officer at Credit Suisse and a Member of the Executive Board, said: “The creative strategy behind the campaign builds on Credit Suisse’s commitment to providing superior client service. The advertisements demonstrate how we focus at all times on being a trusted financial partner to our clients and on helping clients achieve their ambitions and dreams. We make this possible through the proactive advice and deep expertise of our people, our global presence and our ability to provide customized, comprehensive banking solutions. We are passionate about helping our clients fulfill their goals at every stage of their lives. This campaign provides a gallery of images showcasing the kind of work that we do with our clients worldwide.”
She added: “Our proven strategy of investing in our business and our brand across all market cycles, especially in challenging market conditions, is confirmation of the strength of our business model and our confidence in the future. The campaign is an important component of our ongoing investments in growing our business, and one that reflects our view of the positive opportunities ahead for Credit Suisse.”
The inspiring advertisements feature a range of Credit Suisse’s clients from across the bank, including Jen Kao, the US fashion designer; Lindt & Sprüngli, the Swiss chocolate manufacturer; Oxygen, the Italian electric scooter manufacturer; Maccaferri, the Italian industrial group; Baidu, the Chinese search engine, and Zermatt Bergbahnen, the Swiss transportation company.
The campaign – created by the London team of Euro RSCG – showcases the work of photographers including Tim Walker, Erik Almas and Andy Glass. The media strategy and execution was managed by the London team of MPG. The advertisements will run in the print and online media of selected business, lifestyle and leisure publications, complemented by outdoor advertising at international airports.