Sponsorship Further Commitments
From the alpine scenery of the Crans-Montana golf course to the green carpet of the Zurich Film Festival – Credit Suisse supports many outstanding events in Switzerland's cultural and sports calendar.
Omega European Masters in Crans-Montana
Credit Suisse has been committed to the Omega European Masters in Crans-Montana since 1984. At this PGA European Tour event, some of the world's top golf professionals compete for the title on the attractive "Seve Ballesteros" course at the Crans-sur-Sierre Golf Club. The Omega European Masters is the only PGA European Tour event to be held in Switzerland, and is the oldest open tournament on the continent. Crans is also the competition venue with the highest altitude in Europe, and the Crans-sur-Sierre Golf Club is considered one of the most beautiful alpine golf courses in the world. The rolling fairways, the magnificent mountain backdrop, and the fact that some of the world's best players tee off here each year, exert a powerful pull on golf fans.
The annual Credit Suisse Sports Awards are a highlight of the sporting calendar in Switzerland. Attended by celebrities from sports, politics, and business, the ceremony, which has been held each year since 1951, honors the most successful athletes in the country for their extraordinary achievements with the most prestigious award.
Award categories include Sportsman of the Year, Sportswoman of Year, Newcomer of the Year, Disabled Sportsman or Sportswoman of the Year, Trainer of the Year, and Team of the Year. The event has been held in the studios of Swiss TV channel SF since 2010 and is carried live by all Swiss broadcasters. Around a million viewers have tuned into the broadcast in recent years. Credit Suisse has been the official title sponsor of the event, which is organized jointly with Swiss Television, since 1997.
The annual Zurich Film Festival held each fall has established itself as a major platform for films by up-and-coming directors. It now attracts roughly 80,000 movie buffs to Zurich's festival cinemas. Credit Suisse has been a sponsor of the Zurich Film Festival since its inception, and has been its main partner since 2007. It also supports the competitions in the International Feature Film and International Film Music categories, and two gala premieres. In 2011, it became a partner to the Award Night and in 2012 took its commitment to the next level as a partner to the Golden Icon Award. This prestigious award is presented to a movie industry legend whose work has had a lasting impact on future generations.
In 2015 and 2016, Credit Suisse is supporting the “ZFF 72 Talent Contest” project.
The Estival Jazz, held for the first time in 1979, has become one of the most important festivals in southern Switzerland. More than 300 notable artists and groups have appeared in Mendrisio at the Mario Bottas Piazzale alle Valle and at the Piazza della Riforma in Lugano. Thousands of fans of jazz and world music enjoy the open-air concerts which are free to the public thanks to support from sponsors and the public sector. Credit Suisse has sponsored this festival in the past and became a sponsor again in 2013.
Swiss Seniors Open
The Swiss Seniors Open in Bad Ragaz is the only event of the European Seniors Tour in Switzerland and the second largest professional golf event in the country. Bad Ragaz has been the host for this, the oldest tournament in Europe for golf professionals aged 50 and above, since 1997. No other tour event has taken place so often at the same venue: Year after year, the warm welcome and perfect organization attract winners of majors, Ryder Cup players and captains, as well as the top players from the European Senior Tour.
Credit Suisse has been supporting the sport of golf for over 30 years and is the main sponsor of the Swiss Seniors Open – ever since the first staging of the tournament in 1997, when it was known as the Bad Ragaz PGA Seniors Open. Credit Suisse is very proud to celebrate 20 years of partnership with this elite tournament and to have always been there whenever international stars and legends like Gary Player, Sir Bob Charles, and Ian "Woosie" Woosnam walked the fairways of Bad Ragaz.
A highlight of Credit Suisse's commitment to equestrianism is the White Turf event in St. Moritz. These international horse races are held on the first three weekends in February, against the impressive backdrop of the mountains of the Upper Engadine. Visitors are particularly drawn to the spectacular skikjöring races, in which daring skiers are pulled by thoroughbred horses across the frozen surface of Lake St. Moritz. The overall winner is presented with the coveted Credit Suisse Skikjöring Trophy on the last Sunday of the competition. Credit Suisse has been sponsoring White Turf since 1976.
To mark the 40th anniversary of this successful partnership, the bank founded the “Credit Suisse King’s Cup,” a winner’s trophy to accompany the prize money for the best skikjörers and the “King of the Engadine.”