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About the partnership between Credit Suisse and Baidu

Chinese is one of the world's oldest, most complex languages. And these two attributes, until recently, have been a bit of a barrier to the world's newest form of communication: the internet.

Until the foundation of Baidu, no one had found a way to reconcile the thousands of characters that make up the Chinese language and the workings of a search engine. By using a patented search technology which is based on solid native language understanding, Baidu is believed to own today's most innovative and intelligent Chinese search engine.

This was a breakthrough that has since opened up worlds of knowledge to China's 477 million internet users. And earned a place for Baidu in the Nasdaq top 100 - a feat never before achieved by a Chinese company.

Not that the founder of Baidu was the only one who could see the potential of a Chinese language based search engine.

Credit Suisse could see it, too. Which is why the bank was happy to help, in underwriting Baidu's IPO.

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