Publications and Subscriptions “Entrepreneur” Magazine: Summer 2015
Swiss entrepreneurship as a value proposition: Although the situation appeared tumultuous when the euro exchange rate floor was lifted at the start of 2015, the initial doubts and fears rapidly dissolved when it became clear that Swiss entrepreneurship would remain steady in spite of any headwinds.
Our discussions with the entrepreneurs featured in Entrepreneur Magazine and Credit Suisse's research confirm this. First of all, Swiss values, such as precision, innovation and quality, are more than just a value proposition. They have been put into practice and demonstrate their worth, particularly in times of uncertainty. Second, it is undisputed that these companies have great adaptability and quick reflexes, which are absolutely critical for the survival of export-dependent companies.