Publications and Subscriptions “Entrepreneur” Magazine: Spring 2015
Opportunities and challenges in the low interest rate environment: Owing to the strong Swiss franc, many Swiss SMEs with a high proportion of export business were seriously challenged in recent years, or their very existence was under threat.
Fortunately, however, it was precisely these companies that demonstrated the strengths of Swiss entrepreneurship: The SMEs faced up to the challenges, and, thanks to their adaptability, staying power, and, above all, innovation, many succeeded not only in overcoming the crisis, but emerging from it strengthened. IBSA, the Ticino-based pharmaceutical company presented in this Entrepreneur Magazine, experienced this when it was hit by the strong franc. The company acted quickly, firmed up its structures, and brought out new, innovative products.