Our Partners Caran d`Ache: The Fascinating Effect of Colors
The story of Caran d'Ache's colors began on the shores of Lake Geneva in 1915. Caran d'Ache is the only company in the world to produce its high-quality writing instruments itself from start to finish – and always in Switzerland. This traditional Swiss company's bright colors, loved by everyone, have an impressive effect on us.
We remember it as if it were yesterday: Slowly, we opened the Prismalo box, taking the pencils out one at a time and gazing in wonder at the vivid colors. Every child growing up in Switzerland is familiar with the high-quality writing instruments from Caran d'Ache.
Last year, the family-owned company celebrated its 100th anniversary. Carole Hübscher, the strong woman behind Caran d'Ache, is optimistic as she looks to the future. Despite the trend of digitization, she believes in the power of writing by hand: "A handwritten letter is worth more than any text message. It’s a sign of appreciation: I know this person is thinking of me because they took the time to write by hand."
From the Inexpensive to the Deluxe
From the pencil that costs about one franc to the exquisitely decorated luxury fountain pen that costs tens of thousands, Caran d'Ache produces around 4,000 different items. Before being introduced to the market, every single item is held at least once by Carole Hübscher – this is because she tests every new writing instrument herself.
The many employees that have been with the company for years and years also play an important role in its success. This is what enables Caran d'Ache to produce one hundred percent of its high-quality products – for students, office workers, artists, and the luxury market – in Switzerland.
Named after a Cartoonist
Caran d’Ache was the pseudonym of Russian-born French illustrator and caricaturist, Emmanuel Poiré (1858-1909). This pseudonym was adapted for the French language from the Russian word "karandash" (meaning "pencil"). When Arnold Schweitzer took over an existing pencil factory in 1924, he renamed it in Emmanuel Poiré's honor and used the artist's signature for the company logo. Since then, numerous innovations that started in the Genevan suburb of Thônex have made their way around the world. Pablo Picasso, for example, created many of his famous works using the hexagonal Prismalo colored pencils from Caran d'Ache.
What Effect Do the Four Most Popular Colors Have?
For artists, it is not just about how the pencils feel, but also the lightfastness of their colors. Pencils should retain their full intensity for as long as possible. Caran d’Ache is also among the best in the world in this area.
Colors have a special effect on us as people. They can make us feel good and at ease or stimulate creativity. We take a look at the four most popular colors and the effect that they have on us:
The color red attracts attention and represents pure energy. It is the color of fire, love, and passion. Too much red, however, will make you feel aggressive and restless. In rooms, red should only be used as an accent color, for example in a picture. Incidentally, red stimulates your appetite, so if you want to lose weight, then best use blue in your kitchen.
The color yellow stimulates concentration and communication (making it ideal for meeting rooms). It has a positive effect on memory and promotes a joyful disposition. In winter in particular, it helps to hang a yellow picture or to paint a wall yellow – this will also make small rooms seem larger.
Blue, the color of the sky, is cool and clean. It conveys a sense of calm, trust, but also desire – which is why it is used in so many famous paintings. Too much blue, however – even on your clothes – can quickly make you feel cold. Hanging a blue picture or painting a wall blue in your bedroom will help you relax.
Let the effects that colors have inspire you and take up a sheet of paper and pencils once more. Drawing is relaxing and fun! How about a picture for your living room?
Give the Gift of Joy with Products from Caran d'Ache
A picture painted by your fair self or a handwritten card is always special. In our Rewards Shop, you will find many great products from Caran d'Ache – arts and crafts have never been so much fun.
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