Millennials: Insights from Next Generation investors

Millennials are increasingly making headlines. They will soon be the dominant generation in the active working population worldwide. They are an increasing focus of politicians and corporates, shaping trends as citizens, employees, consumers and investors.

On an almost weekly basis, Millennial consumer start-ups or companies are being taken over by large corporations that aim to cater to Millennials. The electrification of vehicles is accelerating, not only due to the diesel controversy but also the Millennial consumers who demand clean vehicles.

We believe 2018 will see many developments aimed at preparing the economy for the Millennial wave, the Next Generation’s footsteps. At Credit Suisse, we attribute great importance to the Next Generation as employees, clients and investors as well as the drivers of new investment trends and ideas.

Millennials Have Different Priorities

Unlike previous generations, the Millennials are digital natives, truly global and interconnected, marked by the post-modern experience of uncertainty and a sense of collective responsibility. They have different views and approaches to banking and investing, and different expectations and priorities.

Our Investment Outlook 2018 provides a platform for our Next Generation investor community to share their priorities for the next year, as summarized in the top ten Next Generation topics.

Next Generation Top ten topics


Education brings opportunities. Making education accessible to most people represents a huge and growing market where the private sector and impact investing can play a role alongside governments.

Affordable housing

In many countries, houses are unaffordable for a large part of the population. Due to urbanization and migration, the need for affordable housing is becoming more acute.

Sustainable consumables

Consumables produced in a socially and environmentally responsible way, taking into consideration the entire supply chain of goods.

Applied genetics

A continuous expansion of our understanding of the genome, coupled with increasing genome editing capabilities, will lead to novel therapies in medicine. These capabilities will also be applied in industry, agriculture, and energy.

AI / Robotics

Progress in high performance computing, big data and the Internet of Things is now at a tipping point where intelligent machines / algorithms can solve problems that previously required human intelligence. This opens up a huge new IT market.

Energy efficiency

Energy efficiency measures such as housing insulation or efficient heating and air-conditioning systems help to meaningfully lower energy consumption.


Blockchain is a secure technology that allows participants to transact without a trusted central party. It could therefore lead to a more decentralized, efficient economy.

Future of advisor-client relationship in private banking

Technology will shape future client relationships as banks offer more holistic services, deploying such tools as robo advice or personal financial management applications.

Vertical farming (proximity agriculture)

Redeveloping urban space to bring agriculture to cities, using techniques such as growing plants in vertically stacked layers, indoor farming or integrating agriculture into existing structures.

Modular construction solutions

Modular solutions in housing construction help to lower costs, waste and construction time thanks to replication and efficiency.