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Asian Investment Conference 2023

Nir Eyal

Author; former lecturer, Stanford Graduate School of Business

Nir Eyal

Nir Eyal is an author and former lecturer at the Stanford Graduate School of Business.

Mr. Eyal writes, consults and teaches about the intersection of psychology, technology, and business. He previously taught as a lecturer in marketing at his alma mater, the Stanford Graduate School of Business, as well as the Hasso Plattner Institute of Design, Stanford’s acclaimed design thinking institute.

Mr. Eyal has co-founded and sold two tech companies since 2003 and was dubbed by MIT Technology Review as “the prophet of habit-forming technology.” And according to Bloomberg Businessweek, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He has authored two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable earned critical acclaim, winning the Outstanding Works of Literature Award and recognised as one of the best business and leadership books of the year by Amazon, and one of the best personal development books of the year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at, Mr. Eyal’s writing has been featured in The New York Times, Harvard Business Review, Time magazine, and Psychology Today.

In addition to spreading insight on the subject, Mr. Eyal actively invests in habit-forming products that improve users’ lives.