About Us Millennials
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Generation Z engages politically
Youth culture has long been considered a politics-free zone, but now Generation Z is joining its predecessors in taking to the streets. Are we witnessing the political awakening of young people?
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The department store of the future. Shopping in Beijing.
China's new middle class, numbering some 400 million people, will fundamentally change global trade. What are these people buying? How do they approach consumption? We accompany a young Chinese woman as she goes shopping – and catch a glimpse of our own future.
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How companies in emerging markets are targeting the youngest populations as mobile-first consumers.
E-commerce's shot at winning the longer lifetime client base in emerging markets is in full swing – and rightly so!
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The emerging millennial is boosting the convenience, health, and gaming industries
With above-average wages and influential online consumption preferences, millennials in emerging markets are playing a powerful role in disruption.
