This is Credit Suisse
A three-minute video providing viewers with a glance at Credit Suisse's history of over 150 years, its businesses and its role in economy and society.
Each year, Credit Suisse publishes its Annual Reporting Suite, giving viewers a detailed account of its performance and activities. To make the content more accessible, a short video with animated hand-made paper crafted elements was produced, visualizing some of the key elements of our reports and telling Credit Suisse's history in a nutshell.
Since its founding, over 150 years ago, much has changed at Credit Suisse. In 1856, the young Swiss visionary and politician Alfred Escher founded the Schweizerische Kreditanstalt to raise the money needed for the expansion of the Swiss railway system. Today, Credit Suisse encompasses two main business areas – Private Banking & Wealth Management and Investment Banking. The Private Banking & Wealth Management division offers advisory and investment services and products to private, corporate and institutional clients. While the Investment Banking division provides large corporates, institutions, and governments worldwide with an array of products and services, from securities trading and execution, to capital raising and advisory services, such as helping companies to list their stocks.
As a financial services provider, Credit Suisse is also a member of the global society. Through its banking activities and, for example through its role as a consumer of goods and services globally, it makes an important contribution to the economy. As a financial partner to around one third of all Swiss businesses, Credit Suisse helps to drive growth and aids private clients in achieving personal goals like home-ownership. As part of its responsibility in banking, it considers social environmental aspects when conducting its business and develops sustainable products and services. It also engages in social projects worldwide: for example though its microfinance activities, which provided over 2.4. million people at the base of the income pyramid with improved access to financial services.