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Millennial values and technology as a way of life

Millennials are digital natives and technology is seamlessly embedded in their everyday lives. Even the oldest in this cohort can barely remember a time without the internet. As a result, millennials are disrupting traditional business models and are re-defining consumption.

The rise of social media networks mean that millennials and the generations that follow them play out their lives both in reality and online. Consequently, they have a completely different approach to data and sharing of personal details.

At the recent Private Innovation Circle we talked to Harper Reed, Technologist and former Chief Technology Officer of the 2012 Obama campaign about the millennial and Gen Z generations and their approach to data and privacy.

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To find out more about millennial values and technology explore our Supertrends.