Driving Entrepreneur Growth in Asia Pacific
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Driving Entrepreneur Growth in Asia Pacific

As the Entrepreneurs' Bank in Asia Pacific, Credit Suisse is the partner of choice for many of the region's most successful ultra-high-net-worth entrepreneurs. The bank has established a track record of growth in its wealth management businesses as a result of its focused strategy and integrated model.

Entrepreneurs are at the core of the rapid pace of growth in Asia. They are dynamic catalysts as well as beneficiaries of wealth creation, which is inextricably tied to the creation of business value. Credit Suisse's focus on providing integrated wealth management, advisory, financing and solutions to wealthy business owners has enabled it to be a part of entrepreneur-led growth in Asia.

One in three billionaires is from Asia Pacific

According to the Credit Suisse Global Wealth Report, the number of people whose wealth exceeds USD 50 million – referred to as ultra-high-net-worth individuals – grew faster in Asia Pacific in the 12 months to mid-2017 than in any other region. First- and second-generation entrepreneurs make up the largest proportion of wealth in Asia, and Credit Suisse's deep and long-established relationships with many ultra-high-net-worth individuals and families in Asia Pacific allows it to deliver the solutions they need.

Credit Suisse's comprehensive advisory and solutions capabilities, as well as its broad market access, enables it to meet the full spectrum of needs of its entrepreneur, ultra-high-net-worth, corporate and investor clients. With an integrated franchise that operates across 12 countries, the bank has a presence in most parts of Asia. Similarly, access to Credit Suisse's broad global footprint connects global institutional investors with Asia-based ultra-high-net-worth individuals for unique content, capital and collaboration opportunities.

Credit Suisse Asia: set up for success

The strategic decision in 2015 to establish APAC as a standalone division – with local accountability for profits and decision-making – has been a differentiating factor with clients and in attracting the best talent to Credit Suisse. The division can operate flexibly and deploy resources tailored to specific client situations and regional conditions. This set-up allows the APAC division to move swiftly and to partner with clients more effectively, while still fully leveraging the bank's global capabilities.

The dedicated and integrated approach in APAC is paying off. In APAC's Wealth Management & Connected business – comprising private banking, advisory, underwriting and financing – profitability for the first nine months of 2017 outstripped the level generated in the whole of 2016. There has been a step-change in client activity and profitability, and the model has demonstrated positive momentum towards growing client activity in the years to come, with higher degrees of collaboration across its various businesses.

In 2017, in recognition of its structure and effectiveness in serving clients, Credit Suisse received accolades from Euromoney, which named it Asia's Best Bank for Wealth Management and Asia's Best Bank for Financing, and from Institutional Investor, which named Credit Suisse's equities business as the top overall sales and trading team in its 2017 All-Asia Sales Team and All-Asia Trading Team Surveys.

An entrepreneurial culture

Credit Suisse has a culture of thinking creatively, collaborating closely and having the courage to develop new solutions and innovations to expand its client franchise. Its teams in Asia Pacific and beyond are passionate about exploring ideas that can inspire entrepreneurs and partner with them in their pursuit of compelling new business opportunities.

With an extensive product range, experience, insight and deep understanding of the region, Credit Suisse – the Entrepreneurs Bank in Asia Pacific – is enabling clients to prosper through all phases of their personal and corporate wealth cycle.