Birdies for Good – playing for a good cause
Every year, Credit Suisse supports a selected charity through the Birdies for Good program. In 2019, CHF 200 will go to the Foundation Swiss School for Guide Dogs for the Blind for every birdie shot at the third hole at the Swiss Seniors Open and at the eighth hole at the Omega European Masters.
Mixing business with pleasure is the idea behind Birdies for Good. The Credit Suisse charity program was launched in 2017 and is now being held for the third time. The bank uses its traditional golf commitments as a platform for this: At both the Swiss Seniors Open in Bad Ragaz and the Omega European Masters in Crans-Montana, money is raised for a good cause in a competitive way. For every birdie scored at a specific hole, Credit Suisse donates a fixed amount to a selected charitable organization. In 2019, this is the Foundation Swiss School for Guide Dogs for the Blind. The school trains guide dogs for the blind, assistance dogs, and autism service dogs, thereby helping disabled people to achieve greater independence and quality of life. The choice of organization that benefits is made by Credit Suisse employees in Switzerland on a democratic basis.
Great success in 2018
After the program raised a sizable donation in 2017, the total was exceeded in 2018. Thanks to last year's 140 birdies and an extra charity auction at the Credit Suisse Gold Pro-Am in Crans-Montana, a total of CHF 32,100 was raised for the charity "Kinderhilfe Sternschnuppe" (Sternschnuppe children's aid foundation). So let's hope there are a great many birdies this year too.
Approval from professionals too
Birdies for Good marks a new direction for Credit Suisse in that it is specifically combining its traditional sports sponsorship with its philanthropic commitment, thus making an additional contribution to disadvantaged people in Switzerland. This initiative has also won great approval among the golf professionals: "As professional golfers, we're in the privileged position of being able to make our living from an activity we love," says Spanish legend Sergio García, who won the Omega European Masters in 2005 and has been Credit Suisse's golf partner since 2015. On behalf of his colleagues, he adds: "And so for us players, it's important to be involved with activities such as Birdies for Good. Supporting disadvantaged people gives you a great feeling."