Birdies for Good: Mixing business with pleasure
This year Credit Suisse once again used its traditional golf commitments – the Omega European Masters and the Swiss Seniors Open – for the Birdies for Good charity program, thus enabling the bank to raise money for the "Stiftung Kinderhilfe Sternschnuppe." This charitable organization brings joy and variety into the lives of children living with illness, a disability, or the consequences of a serious injury.
Mixing business with pleasure is the idea behind Birdies for Good. Launched by Credit Suisse in 2017, this is the second time the charity program has been run. Here's how it works: The bank uses its traditional golf commitments – the Omega European Masters in Crans-Montana and the Swiss Seniors Open in Bad Ragaz – as a platform to raise money for a good cause in a competitive way. For each birdie scored at a specific hole in these two events, Credit Suisse donates a fixed amount to a selected charitable organization.
Higher total amount donated
Thanks to 90 birdies, the total sum of CHF 26,100 was given to the "Hilfe für hirnverletzte Kinder" association last year. For more than 30 years, this self-help organization has assisted families with children who have suffered from a brain injury since birth or due to an accident or illness. This year's sum actually exceeded the amount raised in 2017. An impressive 140 birdies were scored in the Swiss Seniors Open and Omega European Masters, while a spontaneous charity auction during the Credit Suisse Gold Pro-Am in Crans-Montana raised an additional CHF 3,100. This resulted in a total donation of CHF 32,100 to the Stiftung Kinderhilfe Sternschnuppe.
Stiftung Kinderhilfe Sternschnuppe is the Charity of the Year
This year, the total money raised from the two tournaments will be given to the Stiftung Kinderhilfe Sternschnuppe. This foundation brings joy and variety into the lives of children living with illness, a disability, or the consequences of a serious injury. The beneficiary organization was chosen by the employees of Credit Suisse in Switzerland, who select a Charity of the Year each year as part of the bank's worldwide humanitarian and charitable commitments.
Supported by the professionals
This charity program marks a new direction for the bank in that it is combining its traditional sports sponsorship with its philanthropic commitment, thus making an additional contribution to disadvantaged people in Switzerland. The Credit Suisse initiative also receives tremendous support from the professionals: "As professional golfers, we're in the privileged position of being able to make our living from an activity we love," says Spanish legend Sergio García, who won the Omega European Masters in 2005 and has been Credit Suisse's golf partner since 2015. On behalf of his colleagues, he adds: "That's why we players think it's important to be involved in activities such as Birdies for Good. Supporting disadvantaged people gives you a great feeling."