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Innovation in the Service of Clients
A bank that focuses on clients can't afford to stand still. Ongoing innovation is a must – for the bank itself and for its products and services. This is a tradition that Credit Suisse has honored for over 150 years, and one the bank will continue to uphold in the future.
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Automated Booking Evolves into Internet Banking
Background
Clients as Innovation Drivers
If there is a constant in the history of Credit Suisse, it is a track record of continual innovation. In true pioneering style, Credit Suisse has shaped many of the countless innovations to hit the financial markets over the past one and a half centuries, and has quickly adapted others for its own use. For example, Credit Suisse (or Schweizerische Kreditanstalt / SKA as it was then known) was the first large Swiss bank to establish a direct telex connection with New York in 1951. It was to continue its pioneer role in the Swiss market by opening the first drive-in bank (1962), and launching both the first telephone banking service (1993), and the first internet banking platform (1997).
But the company's history has been shaped by much more than just technological innovations. In the areas of product management, training and development, marketing, and social commitment, Credit Suisse can look back on a long tradition of leading the way for others to follow. As different as the innovations were, they ultimately served a similar aim. In nearly all cases, this was to meet the needs of clients in an even more rapid, professional, and comprehensive way. And it is already clear today that this driving force will also fuel many a future innovation at Credit Suisse.
Secondary Content
Anniversary 1856 - 2006
