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Our Brand
The Credit Suisse brand is an expression of our client focused business approach and our aim to become the world’s most admired bank.
Brand positioning
Our brand positioning comprises our vision and values and shapes how we think, how we behave and how we serve our clients. At Credit Suisse, this means listening attentively to the wishes of our clients and offering them superior solutions and the bank’s combined expertise and resources; in this way, empowering them to make the best decisions to achieve their financial goals.
Our Logo
The Credit Suisse logo symbolizes the transformation of the bank into an integrated financial services company with operations spanning the globe.
