Credit Suisse Worldwide

Our Advertising Campaign

Our ambition to become "The world's premier bank" is reflected in our communications. Our global advertising campaign, launched in 2006, is aimed at boosting awareness of the Credit Suisse brand as a leading provider of services in Private Banking, Investment Banking, and Asset Management.

The campaign is designed around our brand essence: the notion that Credit Suisse seeks new opportunities for clients, that our combined years of experience and our ability to innovate mean that we are always "thinking new perspectives" - which serves as the campaign's claim.

To illustrate our constant striving for innovative solutions beyond our tagline, we make use of a recurring headline structure:

Some think... (the obvious)
We think... (our solution/offering for our client)

The claim "Thinking New Perspectives" will continue to strengthen Credit Suisse's position as a thought leader and innovator.